IMPACT OF CELEBRITIES ON CREDIBILTY OF PRODUCT

Authors

  • Syed Mohammed Tariq Hasnain Research Scholar Pacific Research University, Udaipur (INDIA)
  • Dr. Bilal Mustafa Khan Associate Professor, Faculty of Management Studies and Research, AMU, Aligarh ( India )

Keywords:

immediate, excellent, familiar face, consumers, loved

Abstract

Famous people have always made excellent salesmen. Presenting a familiar face is one of fastest & easiest ways for companies to create brand associations in minds of consumers. When a widely loved person endorses a product then that product gains immediate credibility.

References

NA

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Published

31-03-2016

How to Cite

Syed Mohammed Tariq Hasnain, & Dr. Bilal Mustafa Khan. (2016). IMPACT OF CELEBRITIES ON CREDIBILTY OF PRODUCT. International Journal for Research Publication and Seminar, 7(1). Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/791

Issue

Vol. 7 No. 1 (2016): Jan - Mar 2016

Section

Original Research Article

License

Copyright (c) 2016 International Journal for Research Publication and Seminar

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