A Study on Understanding the Effect of Celebrity’s Credibility Dimensions on Consumer’s Purchase Intentions

Authors

  • Syed Mohammed Tariq Hasnain Research Scholar Pacific Research University, Udaipur (INDIA)
  • Dr. Bilal Mustafa Khan Associate Professor, Faculty of Management Studies and Research, AMU, Aligarh ( India )

Keywords:

consumers, Marketing, recognition

Abstract

Marketing is not just about making the consumer BUY a product, it is all about building trust in minds of consumer. To survive in this environment of cut-throat competition, it is very important for the advertisers to connect well with consumers. One ways to connect with the consumer is to use a celebrity endorser for marketing one’s products. Consumers are likely to take instant notice of the product & also remember it for a longer period of time. The strategy of using celebrities to endorse particular brands has been steadily increasing over the last few years. Celebrities are people that enjoy public recognition by large number of people & enjoy a high degree of public awareness.

References

NA

Downloads

Published

31-12-2015

How to Cite

Syed Mohammed Tariq Hasnain, & Dr. Bilal Mustafa Khan. (2015). A Study on Understanding the Effect of Celebrity’s Credibility Dimensions on Consumer’s Purchase Intentions. International Journal for Research Publication and Seminar, 6(6). Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/675

Issue

Vol. 6 No. 6 (2015): Volume 6 | Issue 6 | Oct-Dec 2015

Section

Original Research Article

License

Copyright (c) 2015 International Journal for Research Publication and Seminar

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Re-users must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. This license allows for redistribution, commercial and non-commercial, as long as the original work is properly credited.