Study of effects of Purchase decisions of consumers over Retail Marketing Strategies

Abstract

India's retail industry is one of the most promising and fastest-growing sectors in recent years. It is the fifth-largest shopping centre in the world. Customers' ever-evolving lifestyles have played a significant role in the growth of this sector. It generates a large number of job opportunities and has helped to raise the overall GDP of the country. The management of sales staff, the selection and procurement of products, and the advertising of certain products, as well as inventory control, shop security, and product accounting, are all part of retail marketing. Basic tactics in the areas of product pricing, advertising and distribution, penetration, customer retention and corporate social responsibility are essential to the success of any retail organisation that sells goods or services. We'll look at the relative significance of different retail items as well as the formats available to customers when making purchases. The report also addresses the predicted future evolution of organised retail, concentrating on elements that might have a significant impact on consumer buying habits.