Hemant Singh Sengar, Nishit Agarwal, Shanmukha Eeti, Prof.(Dr) Punit Goel, Om Goel, and Prof.(Dr) Arpit Jain, “Data-Driven Product Management: Strategies for Aligning Technology with Business Growth”, JRPS, vol. 11, no. 4, pp. 424–442, Dec. 2020.