SONIA. Consumer Behavior in Online Shopping: A Comparative Analysis of Generational Differences. International Journal for Research Publication and Seminar, [S. l.], v. 15, n. 3, p. 136–141, 2024. DOI: 10.36676/jrps.v15.i3.1454. Disponível em: https://jrps.shodhsagar.com/index.php/j/article/view/1454. Acesso em: 12 oct. 2024.