Green Marketing: Customer Satisfaction and Environmental Safety

Authors

  • Richa Bhardwaj MBA, M.Com., Net

Keywords:

Green Marketing, Consumer Satisfaction, Environmental Safety

Abstract

Green revolution, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more have become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, this paper analysis the impact of green marketing strategies on customer satisfaction and environmental safety using comprehensive literature review. As a result, this paper can be used by researchers who need to find out the impact of green marketing on customer satisfaction and environmental safety.

References

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Published

31-03-2017

How to Cite

Richa Bhardwaj. (2017). Green Marketing: Customer Satisfaction and Environmental Safety. International Journal for Research Publication and Seminar, 8(1), 16–22. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/968

Issue

Vol. 8 No. 1 (2017): Jan - Mar 2017

Section

Original Research Article

License

Copyright (c) 2017 International Journal for Research Publication and Seminar

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