THE CUSTOMER RELATIONSHIP MANAGEMENT IN TERMS OF BUSINESS PRACTICE

Authors

  • Parul
  • Minakshi

Keywords:

Customer, Customer relationship management, Business subject

Abstract

The aim of the article is to present the results of the research on focus on the customer in relation to the use of customer relationship management in selected business subjects in Slovakia. The main goal of the research is the mapping of current state to ensure the principle of customer orientation and utilizing of CRM in organizations and industrial enterprises in Slovakia. This is the mapping of the current situation of that problem in practical conditions and determines potential opportunities for improvement.

References

BUTTLE, F. Customers Relationship Management, Concept and Tools. 1st Edition. Oxford: Elsevier Butterworth-Heinemann, 2004. p. 359. ISBN 0-7506-5502-X

CHLEBOVSKÝ, V. CRM – Řízenívztahů se zákazníky, 1st Edition. Brno: Computer Press, 2005, p. 23. ISBN 80-251-0798-1

Customer relationship management. [on-line] [2012-06-25]. Available at www: http://en.wikipedia.org/wiki/Customer_relationship_management.

DOHNAL, J. Řízenívztahů se zákazníky. Procesy, pracovníci, Technologie. Prague: Grada Publishing, 2002, 161 p. ISBN 80-247-0401-3

HILL, R. D. S. CRM: Keeping Customers Loyal. [on-line] [2012-06-25]. Available at www: http://customerservicemanager.com/crm-keeping-customers-loyal.htm.

HOROVÁ, M., TAUŠL PROCHÁZKOVÁ, P. Podnikatelskákultura, image podnikatele a jejichřízení. Plzeň: Západočeskáuniverzita v Plzni, 2011. 130 s. ISBN 978-80-261-0012-6

JAKÁBOVÁ, M. Status of customer relationship management in Slovakia. In: METAL 2012: 21st International Conference on Metallurgy and Materials. May 23rd-25th, 2012, Brno Czech Republic. Ostrava: TANGER s r.o, 2012. ISBN 978-80-87294-29-1.

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Published

30-09-2016

How to Cite

Parul, & Minakshi. (2016). THE CUSTOMER RELATIONSHIP MANAGEMENT IN TERMS OF BUSINESS PRACTICE. International Journal for Research Publication and Seminar, 7(6), 109–116. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/918

Issue

Vol. 7 No. 6 (2016): July - Sept 2016

Section

Original Research Article

License

Copyright (c) 2016 International Journal for Research Publication and Seminar

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