PERCEPTION OF TOURISTS ABOUT INDIA AS A TOURIST DESTINATION: A COMPREHENSIVE ANALYSIS

Abstract

This research paper delves into the perception of tourists about India as a tourist destination through a comprehensive analysis. India's diverse cultures, breathtaking landscapes, and rich historical heritage have long captivated travellers worldwide. Understanding tourists' perceptions is critical for policymakers, destination marketers, and industry stakeholders to develop effective strategies for promoting tourism and enhancing visitor experiences.
The paper examines various factors influencing tourists' perception of India, including cultural appeal, safety, infrastructure, cleanliness, hospitality, and marketing campaigns such as the 'Incredible India' initiative. It evaluates the impact of marketing campaigns on shaping tourists' perceptions, analysing campaign reach, messaging, branding strategies, and their influence on raising awareness and influencing travellers’ decisions.
Tourist satisfaction and experience during visits to India are crucial for evaluating destination management efforts. Factors contributing to positive or negative experiences, such as hospitality, transportation, accommodation, attractions, and infrastructure, are analysed.
Challenges faced by India as a tourist destination, including cleanliness concerns, safety issues, infrastructure limitations, and cultural barriers, are explored. Opportunities for enhancing India's appeal, such as promoting niche tourism segments, improving infrastructure, and leveraging digital marketing, are discussed.