Study on Consumer Perception and Behaviour on Herbal Textiles

Authors

  • Harinder Pal Arora Associate Professor, Department of Fashion Technology, BPSMV, Khanpur kalan, Sonepat, India
  • Kalpana Chhichholia Research Scholar, Department of Fashion Technology, BPSMV, Khanpur kalan, Sonepat, India

Keywords:

Behaviour, Consumer, Herbal textiles

Abstract

Natural products market has seen tremendous growth in the last few years. It results in the number of proprietary herbal products with single as well as multi-component formulations. Due to increasing consumer dissatisfaction with conventional textiles and increasing environmental concerns about intensive production processes in the last few years, consumer behaviour towards organic and herbal textiles has attracted growing research attention. In response, there has been a dramatic growth in the sales of this sector across the world. Understanding behaviour of consumers towards herbal textiles is a key to success of herbal textiles business. Therefore this research work aims to study the perception and behaviour of consumers on herbal textile products and also the consumer awareness regarding this sector.

References

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Kotler P., Keller K.L and Burton S., Marketing Management, 13th ed. AU: Pearson Education Australia, 2009, pp.162

Iyer.k, Introduction to Ayurveda, Sri Hari Publications, Mumbai, pp. 196 – 201, 1953

www.herb-med.com

Banupriya J. and Maheshwari V, Effects of Mosquito Repellent finishes by Herbal Method on Textiles, International Journal of Pharmacy & Life Sciences, Nov2013, Vol. 4, Issue 11, pp. 3133-3134

Baruah , Sabita, Gaikwad and Amita, Comparative Study of Chemically bleached and traditionally bleached Cotton Khadi Fabric Treated with Natural Herbs, Man-Made Textiles in India, 14(1), Jan 2013

Baruah, Balasubramanya R., Lele, Shembekar, Vakharia, More, Pai, Sidhpura, Kulkarni, Sanghani V, Effect of Physico-chemical and Antibacterial properties of Cotton Fabric Dyed with Terminalia Arjuna Extract and its Performance on Wellness, Man-Made Textiles in India, 41(11), Nov. 2013, pp. 391-396

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Published

31-12-2015

How to Cite

Harinder Pal Arora, & Kalpana Chhichholia. (2015). Study on Consumer Perception and Behaviour on Herbal Textiles. International Journal for Research Publication and Seminar, 6(5). Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/663

Issue

Vol. 6 No. 5 (2015): Volume 6 | Issue 5 | Oct-Dec 2015

Section

Original Research Article

License

Copyright (c) 2015 International Journal for Research Publication and Seminar

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