MOBILE COMMERECE – A NEW CONCEPT

Abstract

Mobile devices are expected to be the main access channel to the customers. Therefore, mobile commerce, also known as m-commerce, was born as an inevitable variation of e-commerce. In other words, it is a subset of e-commerce. The key difference is that, while e-commerce focuses on the overall shopping experience on the internet, m-commerce focuses on the customer’s shopping journey on mobile devices.  This study focuses the shifting of e-commerce activities to m-commerce and awareness of m-commerce in this new era. The shift to mobile is not something that has started recently; it began years ago and is booming year by year. For consumers, it is an opportunity to gain more discounts and take advantage of several hot offers. The consumer's buying behaviour has completely changed because of the evolving internet trends and patterns. With more and more exposure to the internet, customers spend a lot of time searching for online products through their mobile phones. In today’s technology-based era, e-commerce and m-commerce are both gaining tremendous popularity all over the globe. CNBC forecasts that 72.6% of internet users worldwide will only access the website with mobile devices before 2025. The upgradation from e-commerce to m-commerce is expanding at a rapid pace. The future of m-commerce is very bright, and it is going to escalate in the coming years. Organizations are engaging more and more with the digital revolution of e-commerce to m-commerce so that customer satisfaction and customer loyalty can be enhanced.