Consumer Behavior of School-Going Children Towards Fast Food Items in New Delhi

Authors

  • Rakshit Lakra Ph. D Scholar Faculty of Management Studies Manav Rachna International Institute of Research and Studies, Faridabad ORCID logo https://orcid.org/0009-0009-5243-4410
  • Dr. (Prof.) Priyanka Singh Faculty of Management Studies Manav Rachna International Institute of Research and Studies, Faridabad

DOI:

https://doi.org/10.36676/jrps.v15.i2.03

Keywords:

Dietary habits, kids

Abstract

Amongst all modifiable risk factors for nutrition-related health problems in school-aged children are dietary choices. Fast food culture is becoming popular among school-aged children. It is highly convenient and tasty, and youngsters enjoy it due to peer pressure. However, understanding how students are drawn to fast foods has become increasingly important in recent years. The purpose of this study is to learn about the fast-food consumption patterns and preferences of school-aged children in New Delhi. In this study, a self-designed and pretested questionnaire was used to conduct the research. The acquired raw data was subjected to appropriate statistical analysis in order to produce relevant results. The results showed that 15% of participants do not have a preference for fast food, compared to the majority of children (85.25%) who are more likely to prefer eating fast food. According to the percentage of school-age children who eat fast food, 22% of them eat pizza/week, 16% of them eat pasta twice weekly, and 27% of them eat Maggi once or twice a week. In contrast, only 12% of them eat wraps weekly, 12% of them eat wafers, 17% of them eat cookies twice weekly, and 32% of them eat doughnuts infrequently. Fast food contains high levels of unhealthy sugars and fats that are also addictive, which makes it difficult for kids to make good eating choices.

References

Goyal A, Singh NP. Consumer perception about fast food in India: An exploratory study. British Food Journal. 2017; 109(2):182-195. DOI: https://doi.org/10.1108/00070700710725536

National Institute of Nutrition. Differences in attention-concentration, memory and school achievement of regular and irregular breakfast eaters and non-eaters. Indian Journal of Nutrition and Dietetics, 32:262. Annual Report. 2003; 4:27-30.

Sarkar M et al. Eating habits and nutritional status among adolescent school girls: an experience from rural area of West Bengal. Journal of Dental and Medical Sciences. 2020; 14(12):6-12.

Shukla et al. A preliminary study on eating habits among school going adolescent girls in Barabanki district, Uttar Pradesh. Scholar Journal of Applied Medical Sciences. 2017; 5(1C):184-187 DOI: https://doi.org/10.18203/2349-3291.ijcp20164601

Singh M, Mishra S. Fast food consumption pattern and obesity among school going (9-13year) in Lucknow district. International Journal of Science and Research. 2022; 3(6):1672-1674.

Vaida N. Prevalence of fast food intake among urban adolescent students. The International Journal of Engineering and Sciences. 2023; 2(1):353-359.

WHO. Adolescent health. Adolescent development [Internet] [accessed on July 31 2023]. Available from: http://www.who.int/maternal_child_adolescent/topics/adolescence/dev/en.

Yahya F et al. Trend of fast food consumption and its effect on Pakistani society. Food Science and Quality Management. 2013; 11:1-7.

Downloads

Published

07-04-2024

How to Cite

Rakshit Lakra, & Dr. (Prof.) Priyanka Singh. (2024). Consumer Behavior of School-Going Children Towards Fast Food Items in New Delhi . International Journal for Research Publication and Seminar, 15(2), 13–18. https://doi.org/10.36676/jrps.v15.i2.03

Issue

Section

Original Research Article