PREFERENCE OF ADVERTISEMENT MEANS BY BUYERS IN RURAL AREAS OF HARYANA

Authors

  • Sarita Kumari Tobadiya Research Scholar, Dept of Commerce, BMU Rohtak
  • Dr. Ramesh Kumar Garg Professor, Dept of Commerce, BMU Rohtak

Keywords:

ADVERTISEMENT MEANS, BUYERS, RURAL

Abstract

In this paper we will examine preference of advertisement means by buyers in rural areas of Haryana. The purpose of this paper is to examine the data and make recommendations based on the findings of the study. Analysis serves as the foundation for obtaining the problem's results. The results' overall meaning is provided by the interpretation. Without interpretation, data analysis cannot be completed, and without analysis, interpretation cannot be finished. As a result, interpretation and data analysis are interdependent. Following up on the research technique paper before it, the researcher concludes this paper with a discussion of data collecting and analysis done in accordance with the study's needs. The researcher used five points to collect data: For the goal of gathering data, the researcher creates a questionnaire and the Likert ratings. Data was gathered from the 600 people in the state of Haryana with the aid of the questionnaire. Convenient and judgmental sampling was used to get the data, and participants' ages were anticipated to be over 18. The researcher employed the percentile approach, which is backed by bar graphs and pie charts, to analyze and depict the data. And the following is a thorough examination of the data.
Keywords: advertisement, buyers, participants, market, preference.

References

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Published

31-12-2023

How to Cite

Sarita Kumari Tobadiya, & Dr. Ramesh Kumar Garg. (2023). PREFERENCE OF ADVERTISEMENT MEANS BY BUYERS IN RURAL AREAS OF HARYANA. International Journal for Research Publication and Seminar, 14(5), 137–150. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/512

Issue

Vol. 14 No. 5 (2023): Vol 14 | Issue 5 | October - December 2023

Section

Original Research Article

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