AGRI-TECH SUPPLY CHAIN BUSINESS OPPERTUNITIES & CHALLENGES IN RURAL (HILL AREA) INDIA
DOI:
https://doi.org/10.36676/jrps.2023-v14i4-012Keywords:
obstacles, new era of agricultural prosperity, restricted accessAbstract
The agricultural industry is crucial to India's economy since it employs a large percentage of the people and ensures the country's food supply. However, agricultural production, infrastructure, and supply chain management all present special difficulties in rural locations, especially hill regions. The rise of Agri-tech solutions in recent years has brought up possibilities and difficulties for dealing with these problems. This introductory section discusses the commercial potential and constraints presented by interventions in the Agri-tech supply chain in rural hill regions of India.
The agricultural productivity and profitability of local farmers in India's rural hill regions is sometimes hampered by factors such as geographical limits, restricted access to markets, and poor infrastructure Singh, N. (2020). Fragmented land ownership, insufficient irrigation infrastructure, and inefficient supply chain processes all add to these difficulties. New technologies and the ongoing digital revolution, however, may help farmers in these areas overcome these obstacles and usher in a new era of agricultural prosperity.
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