179 A Study of Green Marketing Practices on Consumer Buying Behavior for Organic Products
Keywords:
Green marketing, consumer buying behaviour, organic products, eco-labeling, environmental claimsAbstract
Consumers' tastes and spending habits have been impacted by the worldwide trend toward eco-friendly and sustainable activities. The purpose of this research is to examine how eco-friendly marketing strategies affect consumers' preferences and decisions while shopping for organic goods. The term green marketing is used to describe a wide range of approaches used by businesses to promote eco-friendly goods and services and win over environmentally aware customers. an in-depth analysis of the existing research on green marketing and its effects on consumer behaviour. Primary data was gathered through a questionnaire sent to a cross-section of the target market. The purpose of the survey is to learn how customers see green marketing strategies and how that affects their decisions to buy organic goods.
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