FLOC Application with Crime Reporting Portal
Keywords:
Cookies, User privacy, User tracking, Internet trackingAbstract
Cookies are a critical component of online advertising, enabling advertisers to track user behavior and target ads more effectively. However, cookies also raise significant concerns around user privacy and security, as they can be used to collect sensitive information and track users across multiple websites. This paper examines the impact of cookies on user privacy and security in the context of online advertising.
We conducted a systematic literature review to identify the latest research on cookies and user privacy and security, and analyzed the findings to identify key themes and trends. Our analysis revealed several significant issues related to cookies and user privacy, including concerns around data collection, storage, and sharing, and the potential for data breaches and cyber-attacks
Our study also identified several measures that can be taken to protect user privacy and security, including stronger privacy policies, user consent mechanisms, and secure data storage and sharing practices. We discuss the implications of our findings for online advertisers and regulatory bodies, and provide recommendations for improving user privacy and security in online advertising.
Overall, our study provides a comprehensive overview of the impact of cookies on user privacy and security in online advertising. Our findings contribute to the growing body of research on cookies and user privacy, and offer practical guidance for online advertisers and policymakers seeking to address the challenges posed by cookies in the digital era.
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