Study of Mass Communication and Ethics in interactive media
Keywords:
Periodicals, Evaluation, Communication, Mass MediaAbstract
Large communication, one that includes the Internet and its capability to enable communication between people on a mass scale; decentralised broadcasting by means of the Web; and the classic, centralised mediums of mass communication such as broadcasting and newspapers. It asserts that such a redefinition validates public access and relegates centralised broadcasting to a category of mass communication that is more suitable and specific to it. It also addresses other redefinitional literature that focuses on the mass vs interpersonal communication dichotomy. The purpose of this article is to both redefine and to inspire debate on the relevance of altering current communication technologies.
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