Nexus Between Corporate Social Responsibilities and Social Environment: Evidence from Premier Manufacturing Industries in Northern Odisha

Authors

  • SONALISA MOHANTY PhD Scholar (Management), Department of Commerce, Fakir Mohan University, Vyasa Vihar, Balasore, Odisha.,
  • DR. RAMESH CHANDRA DAS Assistant Professor, Department of Commerce Bhadrak Autonomous College, Bhadrak, Odisha.
  • DR. DEBADUTTA DAS Assistant Professor(II), Department of Business Management, Fakir Mohan University, Vyasa Vihar, Balasore,

Keywords:

Community empowerment, Ethical conduct, CSR

Abstract

While the aspirations of CSR are noble, its execution is not without challenges. Balancing profit motives with societal obligations, ensuring accountability, and measuring the impact of CSR initiatives can prove intricate. However, corporations are progressively embracing innovative solutions to navigate these challenges. Robust reporting mechanisms, stakeholder engagement, and leveraging technology for transparent communication are among the strategies employed to overcome hurdles and maximize the positive impact of CSR. In the labyrinth of corporate social responsibility, no single definition can encapsulate its vast dimensions. Rather, CSR is an evolving concept that embodies the interplay between business and society, embracing ethical conduct, sustainable practices, and community upliftment. It is a commitment to holistic development, underpinned by the understanding that the prosperity of businesses and societies is intertwined. As businesses stride towards responsible citizenship, CSR stands as a beacon guiding them towards a future where profit and purpose coexist harmoniously. CSR, when executed with genuine intent, has the power to manifest a win-win scenario for both businesses and societies. As corporations invest in sustainable practices, ethical conduct, and community empowerment, they generate positive outcomes that reverberate across society. Communities thrive with improved infrastructure, education, and quality of life. Simultaneously, businesses reap rewards in the form of enhanced brand reputation, customer loyalty, and even potential cost savings through efficient resource utilization. This mutual benefit underscores the intrinsic harmony between corporate success and societal progress.
Key words: CSR, Community empowerment, Ethical conduct

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Published

31-03-2024

How to Cite

SONALISA MOHANTY, DR. RAMESH CHANDRA DAS, & DR. DEBADUTTA DAS. (2024). Nexus Between Corporate Social Responsibilities and Social Environment: Evidence from Premier Manufacturing Industries in Northern Odisha. International Journal for Research Publication and Seminar, 15(1), 48–63. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/331

Issue

Vol. 15 No. 1 (2024): Vol 15 | Issue 1 | January - March 2024

Section

Original Research Article

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