THE ROLE OF TOURISM EDUCATION AND AWARENESS IN TOURISM PROMOTION: A CRITICAL REVIEW OF THE STRATEGIES OF THE GOVERNMENT OF INDIA

Authors

  • G K Sreenivasan Assistant Professor, ITHM, Bundelkhand University, Kanpur Road, Jhansi 284128,
  • Monika Singh Research Scholar in Management, ITHM, Bundelkhand University, Jhansi,

Keywords:

Tourism Education, Tourism Awareness, Tourism Promotion

Abstract

This study comprises a thorough examination of the efficacy of governmental strategies in advancing tourism education and awareness for the promotion of the tourism sector. This critical review delves into the nuances of the government's initiatives, scrutinizing their strengths, weaknesses, and overall impact on the tourism landscape. The paper begins by contextualizing the paramount importance of tourism education and awareness in fostering a skilled workforce and sustainable industry practices. It navigates through the multifaceted strategies implemented by the Government of India, including the establishment of specialized institutes, skill development programs, and the promotion of online learning platforms. The critical analysis dissects the alignment of education programs with industry needs, emphasizing the significance of continuous curriculum development and international collaboration. The review sheds light on the government's commitment to responsible tourism education, acknowledging the imperatives of ethical practices, cultural sensitivity, and environmental conservation. It critically evaluates the integration of technology in education and the provision of financial support for aspiring students.
Keywords: Tourism Education, Tourism Awareness, Tourism Promotion, Government Strategies

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Published

31-03-2024

How to Cite

G K Sreenivasan, & Monika Singh. (2024). THE ROLE OF TOURISM EDUCATION AND AWARENESS IN TOURISM PROMOTION: A CRITICAL REVIEW OF THE STRATEGIES OF THE GOVERNMENT OF INDIA. International Journal for Research Publication and Seminar, 15(1), 26–35. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/328

Issue

Vol. 15 No. 1 (2024): Vol 15 | Issue 1 | January - March 2024

Section

Original Research Article

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