CHANGING SCENARIO OF SHOPPING BEHAVIOUR AND ATTITUDE TOWARD SHOPPING

Authors

  • DR. NEELAM RAIPURIA MANGLA Associate Professor of Psychology G.P.G.C.W. Rohtak

Keywords:

significantly, scenario, shopping behavior

Abstract

Shopping is a recreational and fairly straight forwarded activity. Both type of shopping either online or offline, fulfill need to purchase goods. In the present scenario, shopping behavior is charged drastically. Net users prefer on line shopping and offline customers prefer offline/ window shopping. This study is administered to see the changing patterns in shopping behavior and attitude of adult and youth. Result shows that the financially dependence play an important role for choosing shopping styles and feeling of responsibility is also affected in choosing articles to shop. Employed youth and adults more frequently use online shopping than unemployed student. Male and female subjects show significantly different attitude towards shopping and young & adult subjects also have significantly different attitude towards shopping.

References

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• Gupta P. (2012); “Comparative study on online and offline shopping: A case study of Rourkela in Orissa”, M.A Dissertation.

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• Nabot A, Garaj V. & Balachandran W. (2017); “Consumer Attitude Towards Online Shopping: An exploratory study from Jordan”

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Published

30-09-2022

How to Cite

DR. NEELAM RAIPURIA MANGLA. (2022). CHANGING SCENARIO OF SHOPPING BEHAVIOUR AND ATTITUDE TOWARD SHOPPING. International Journal for Research Publication and Seminar, 13(4), 335–337. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/320

Issue

Vol. 13 No. 4 (2022): Vol 13 | Issue 4 | Jul - Sep 2022

Section

Original Research Article

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