A Study of Marketing management concepts and functions

Authors

  • Ramdhan

Keywords:

Auditing, Market segmentation, adoption

Abstract

The alternatives to marketing orientation are identified, the requirements for marketing orientation examined and the differences between the marketing concept and the functional implementation distinguished. The required tasks and operations of a marketing‐oriented organization and the present limited adoption of the concept as compared with the functions of marketing are explained.

References

Bong, M., & Skaalvik, E. M. (2003). Academic self-concept and self-efficacy: How different are they really?

Educational Psychology Review, 15(1), 1-40. http://dx.doi.org/10.1023/A:1021302408382 Chee, Y. S., Mehrotra, S., & Liu, Q. (2013). Effective game based citizenship education in the age of new media.

The Electronic Journal of e-Learning, 11(1), 16-28.

Farmer, L. (2011). Teaching digital citizenship. Paper presented at the Global TIME 2011.

Retrieved from http://www.editlib.org/p/37093

Georgina, D. A., & Hosford, C. C. (2009). Higher education faculty perceptions on technology integration and

training. Teaching and Teacher Education, 25(5), 690-696.

http://dx.doi.org/10.1016/j.tate.2008.11.004

Hollandsworth, R., Dowdy, L., & Donovan, J. (2011). Digital citizenship in K-12: It takes a village. TechTrends,

(4), 37-47. http://dx.doi.org/10.1007/s11528-011-0510-z

Downloads

Published

31-12-2013

How to Cite

Ramdhan. (2013). A Study of Marketing management concepts and functions. International Journal for Research Publication and Seminar, 4(2), 1. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/32

Issue

Vol. 4 No. 2 (2013): Volume 4 | Issue 2 | Jul-Dec 2013

Section

Original Research Article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Re-users must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. This license allows for redistribution, commercial and non-commercial, as long as the original work is properly credited.