A PROPOSED MODEL FOR COMPETITIVENESS IN CONSTRUCTION INDUSTRY – A REVIEW PAPER
Keywords:
FDI, Competitiveness, Demand Condition, MarketingAbstract
The infrastructure sector in India is dominated since independence by the public sector with a growth rate of 1.4% to 4.3% from 1950-1980. The growth rate of the infrastructure sector in India GDP increased after the Indian government opened the sector to 100% Foreign Direct Investment (FDI). Growth Rate in India GDP was only 5.2% in 1996- 1997 and today it is over 8.6%. India has nearly 2 million kilometers of roads: 960,000 kilometers of surfaced roads and more than 1 million kilometers of roads constructed of gravel, crushed stone, or earth. Fifty-three highways, just under 20,000 kilometers in total length, are rated as national highways, eleven major seaports. It is estimated that the Growth Rate of the Infrastructure Sector in India GDP will grow at the rate of 8.5% between 20015 and 2020.
References
Calvert, R.E, Bailey, G and Coles, D. 1996. Introduction to Building Management (6th Edition), Linacre House, Jordan Hill, Oxford.
✓ Crowley, L.G., (1996). Engineering Sales: Process of Understanding. Journal of Construction Engineering and Management – ASCE, March/April 1996, Vol. 12, No. 2, pp. 40-43.
✓ D’Cruz, J., and Rugman, A. 1992. New compacts for Company competitiveness. Engineering News Record. June 6, 1994.
✓ Dikmen, I. and Talat Birgonul, M. (2004). Neural Network Model to support International Market Entry Decisions. Journal of Construction Engineering and Management – ASCE, January/February 2004 Vol. 130, No. 1, pp. 59-66.
✓ Gibson, J.L, Ivancevich, J.M, Donnelly J.M and Irwin R.D. 1994. Organizations – Behavior, Structure, Processes (8th Edition). Von Hoffmann Press Inc, Boston, USA
✓ Grant, R. 1991. Contemporary Strategy Analysis – Concepts, Techniques, applications, Blackwell Published. Groob, J., Shockey, K., Watters, L., and Aluise, T. (1986). Proven Tips for Marketing Professional Services. Journal of Construction Engineering and Management – ASCE, January 1987, Vol. 3, No. 1, pp. 28-37.
✓ Kotler, P., (1999). Kotler on Marketing – How to create, win, and dominate markets The Free Press, New York, N.Y.
✓ Kotler, P., Hayes, T. and Bloom, P. N. (2002). Marketing Professional Services 2nd Edition. Prentice Hall Press, Paramus, N.J., USA
✓ Krippaehne, R.C., McCullouch, B.G., and Vanegas, J.A. (1992). Vertical Business Integration Strategies for Construction. Journal of Construction Engineering and Management – ASCE, April 1992, Vol. 8, No. 2, pp. 153-165.
✓ Kuprenas, J., Chinowsky, P.S., and Harano, W. (2000). Strategic Planning in Public Sector Engineering Organization. Journal of Construction Engineering and Management – ASCE, September/October 2000, Vol. 16, No. 5 pp. 34-40.
✓ Mochtar, K. and Arditi, D., (2001). Pricing strategy in the US construction industry. Journal of Construction Management and Economics – ASCE, July 2001, Vol.19, No. 3, pp. 405-415.
✓ Ofori, G. (2003). Framework for analyzing international construction. Journal of Construction Management and Economics – ASCE, June 2003, Vol.21, pp. 379-391.
✓ Ota, T. 1992. Social Responsibility and Contribution: R&D for the construction Industry in the 21st century, Building Research and Information, 2015, p 273-80.
✓ Kotler, P., and Armstrong, Gary. (1991). Principles of Marketing. 5th Edition. Prentice-Hall, Englewood Cliffs, N.J.
✓ Porter, M. E. (1980). Competitive Strategy The Free Press, New York, N.Y
✓ Lehmann, D. R., and Winer, Russell S. (2002). Analysis for Marketing Planning. 5th Edition. McGraw- Hill Irwin, New York, N.Y.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Re-users must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. This license allows for redistribution, commercial and non-commercial, as long as the original work is properly credited.