Internet advertising and its popularity

Authors

  • Aashi Mehta

Keywords:

internet advertising, rapid expansion, Consumers

Abstract

Due to the rapid expansion of the Internet, online advertising has evolved into one of the essential advertising mediums. The Internet is a virtual environment where customers connect with many advertisements. Advertisers may use the Internet to maintain and improve relationships with customers worldwide, representing a great new approach for businesses to engage with new and existing audiences in a very integrated way. The one-to-many or many-to-many paradigm of online advertising can be used. Online advertising has the advantage of being interactive when compared to traditional advertising. Consumers are no longer passive recipients of advertising when they use this medium; instead, they become collaborators with the marketer. If people are interested in online advertising, they will attentively read the advertisement, click on it, go to the advertiser's website to learn more about the goods, and maybe place an order online. As a result, internet advertising is more accurately described as rational and compelling advertising.

References

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Published

30-09-2022

How to Cite

Aashi Mehta. (2022). Internet advertising and its popularity. International Journal for Research Publication and Seminar, 13(4), 50–57. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/283

Issue

Vol. 13 No. 4 (2022): Vol 13 | Issue 4 | Jul - Sep 2022

Section

Original Research Article

License

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