Indian Consumers’ Online Shopping Behaviour Patterns during Covid-19 Pandemic and Post Pandemic: Issues and Challenges

Abstract

The arrival of the new corona virus on this planet brought about numerous changes to both our lives and the way we spend our lives. During their shopping trip, the consumers saw a major change in the markets they visited, whether it concerned the sale of grocery or stationery, cosmetics or medicines, clothing or gadgets. The use of technology has made the process of connecting to the virtual world much easier than it was in the past because of the physical restrictions existing at that time, which caused the universe as a whole to come to a standstill. The behaviour of consumers changed while they were shopping, including what they purchased, where they purchased it from, and how they purchased it. If we contrast traditional buying with internet buying, we see that the former is becoming less common as people gravitate toward the latter as the more convenient and preferable means of transaction. The goal of this research will be to determine the primary factors that drove consumers to shop online during the COVID-19 epidemic and to identify customers' favourite items that they want to buy more of online after the pandemic has passed. The approach that was employed in the study is descriptive, and it is based on secondary material that was obtained from previously published reports, research papers, and other existing literature about this issue. The findings of the research will be of great use for the companies that offer services related to online shopping in developing improved strategies that will result in increasing levels of consumer satisfaction.