A Review of Effectiveness of CRM as a sales tool
Keywords:
Customer, RelationshipAbstract
Customers' relationship management (CRM”) software is a form of software that helps companies manage, track, and organise their connection with their clients, customers, and potential customers. You may leverage customer data stored in a CRM to better your sales and marketing operations and customer care across your organisation, such as user behaviour, how long a customer has been with your firm, purchase records, and notes on sales interactions. “Bryan Philips, head of marketing at In Motion Marketing, explains that CRM is a combination of tools, technologies, and practises used to assist sales and marketing professionals better understand their clients. CRM software works by monitoring the website, social media, or email marketing campaigns of your company to track the behaviour and actions of your current or potential customers and then guiding them through the sales or buying funnel by sending a triggered email or alerting a sales representative of the customer's interests
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