Optimizing Ad Performance Through Direct Links and Native Browser Destinations

Archit Joshi; Vishwas Rao Salunkhe; Shashwat Agrawal; Prof.(Dr) Punit Goel; Vikhyat Gupta,

doi:10.36676/jrps.v13.i5.1528

Authors

Archit Joshi Independent Researcher, Durga Residency Sadashiv Nagar Belgaum Karnataka 590019,
Vishwas Rao Salunkhe Independent Researcher, Papde Wasti, Phursungi Pune, Maharashtra , India,
Shashwat Agrawal Independent Researcher, Mehrauli, Ghaziabad, Uttar Pradesh, India,
Prof.(Dr) Punit Goel Research Supervisor , Maharaja Agrasen Himalayan Garhwal University, Uttarakhand,
Vikhyat Gupta, Independent Researcher, Chandigarh University, Punjab,

DOI:

https://doi.org/10.36676/jrps.v13.i5.1528

Keywords:

digital advertising, user experience, ad performance optimization, direct links, native browser destinations

Abstract

In the ever-evolving realm of digital advertising, optimizing ad performance is pivotal for maximizing return on investment (ROI) and achieving business objectives. This paper examines the effectiveness of two innovative strategies: direct links and native browser destinations. Direct links streamline the user journey by directing clicks from advertisements straight to targeted landing pages, minimizing unnecessary steps and reducing user drop-off rates. By enhancing the relevance of landing pages, direct links can significantly improve engagement metrics such as click-through rates (CTR) and conversion rates.

Conversely, native browser destinations integrate advertising content within the user's existing browsing environment, leveraging the familiar interface to offer a seamless and unobtrusive experience. This approach capitalizes on the user's current context, which can lead to higher levels of interaction and more effective engagement. The paper explores the benefits of both techniques, providing insights into how they can be used to enhance user experience and drive better performance metrics.

Additionally, the paper discusses best practices for implementing these strategies, including how to align content with user expectations and how to measure the impact of these approaches on overall ad performance. By optimizing ad delivery through direct links and native browser destinations, advertisers can achieve more precise targeting, increase user satisfaction, and ultimately drive greater business success. This study aims to offer a comprehensive overview of these techniques, highlighting their significance in the digital advertising landscape and providing actionable recommendations for advertisers.

References

Salunkhe, Vishwasrao, Dasaiah Pakanati, Harshita Cherukuri, Shakeb Khan, & Arpit Jain. (2021). "The Impact of Cloud Native Technologies on Healthcare Application Scalability and Compliance." International Journal of Progressive Research in Engineering Management and Science, 1(2): 82-95. DOI: https://doi.org/10.58257/IJPREMS13. DOI: https://doi.org/10.58257/IJPREMS13

Voola, Pramod Kumar, Krishna Gangu, Pandi Kirupa Gopalakrishna, Punit Goel, & Arpit Jain. (2021). "AI-Driven Predictive Models in Healthcare: Reducing Time-to-Market for Clinical Applications." International Journal of Progressive Research in Engineering Management and Science, 1(2): 118-129. DOI: 10.58257/IJPREMS11. DOI: https://doi.org/10.58257/IJPREMS11

Agrawal, Shashwat, Pattabi Rama Rao Thumati, Pavan Kanchi, Shalu Jain, & Raghav Agarwal. (2021). "The Role of Technology in Enhancing Supplier Relationships." International Journal of Progressive Research in Engineering Management and Science, 1(2): 96-106. doi:10.58257/IJPREMS14. DOI: https://doi.org/10.58257/IJPREMS14

Mahadik, Siddhey, Raja Kumar Kolli, Shanmukha Eeti, Punit Goel, & Arpit Jain. (2021). "Scaling Startups through Effective Product Management." International Journal of Progressive Research in Engineering Management and Science, 1(2): 68-81. doi:10.58257/IJPREMS15. DOI: https://doi.org/10.58257/IJPREMS15

Arulkumaran, Rahul, Shreyas Mahimkar, Sumit Shekhar, Aayush Jain, & Arpit Jain. (2021). "Analyzing Information Asymmetry in Financial Markets Using Machine Learning." International Journal of Progressive Research in Engineering Management and Science, 1(2): 53-67. doi:10.58257/IJPREMS16. DOI: https://doi.org/10.58257/IJPREMS16

Agarwal, Nishit, Umababu Chinta, Vijay Bhasker Reddy Bhimanapati, Shubham Jain, & Shalu Jain. (2021). "EEG Based Focus Estimation Model for Wearable Devices." International Research Journal of Modernization in Engineering, Technology and Science, 3(11): 1436. doi: https://doi.org/10.56726/IRJMETS16996. DOI: https://doi.org/10.56726/IRJMETS16996

Kolli, R. K., Goel, E. O., & Kumar, L. (2021). "Enhanced Network Efficiency in Telecoms." International Journal of Computer Science and Programming, 11(3), Article IJCSP21C1004. rjpn ijcspub/papers/IJCSP21C1004.pdf.

Mokkapati, C., Jain, S., & Pandian, P. K. G. (2022). "Designing High-Availability Retail Systems: Leadership Challenges and Solutions in Platform Engineering". International Journal of Computer Science and Engineering (IJCSE), 11(1), 87-108. Retrieved September 14, 2024. https://iaset.us/download/archives/03-09-2024-1725362579-6-%20IJCSE-7.%20IJCSE_2022_Vol_11_Issue_1_Res.Paper_NO_329.%20Designing%20High-Availability%20Retail%20Systems%20Leadership%20Challenges%20and%20Solutions%20in%20Platform%20Engineering.pdf

Alahari, Jaswanth, Dheerender Thakur, Punit Goel, Venkata Ramanaiah Chintha, & Raja Kumar Kolli. (2022). "Enhancing iOS Application Performance through Swift UI: Transitioning from Objective-C to Swift." International Journal for Research Publication & Seminar, 13(5): 312. https://doi.org/10.36676/jrps.v13.i5.1504. DOI: https://doi.org/10.36676/jrps.v13.i5.1504

Vijayabaskar, Santhosh, Shreyas Mahimkar, Sumit Shekhar, Shalu Jain, & Raghav Agarwal. (2022). "The Role of Leadership in Driving Technological Innovation in Financial Services." International Journal of Creative Research Thoughts, 10(12). ISSN: 2320-2882. https://ijcrt.org/download.php?file=IJCRT2212662.pdf.

Voola, Pramod Kumar, Umababu Chinta, Vijay Bhasker Reddy Bhimanapati, Om Goel, & Punit Goel. (2022). "AI-Powered Chatbots in Clinical Trials: Enhancing Patient-Clinician Interaction and Decision-Making." International Journal for Research Publication & Seminar, 13(5): 323. https://doi.org/10.36676/jrps.v13.i5.1505. DOI: https://doi.org/10.36676/jrps.v13.i5.1505

Agarwal, Nishit, Rikab Gunj, Venkata Ramanaiah Chintha, Raja Kumar Kolli, Om Goel, & Raghav Agarwal. (2022). "Deep Learning for Real Time EEG Artifact Detection in Wearables." International Journal for Research Publication & Seminar, 13(5): 402. https://doi.org/10.36676/jrps.v13.i5.1510. DOI: https://doi.org/10.36676/jrps.v13.i5.1510

Voola, Pramod Kumar, Shreyas Mahimkar, Sumit Shekhar, Prof. (Dr.) Punit Goel, & Vikhyat Gupta. (2022). "Machine Learning in ECOA Platforms: Advancing Patient Data Quality and Insights." International Journal of Creative Research Thoughts, 10(12).

Salunkhe, Vishwasrao, Srikanthudu Avancha, Bipin Gajbhiye, Ujjawal Jain, & Punit Goel. (2022). "AI Integration in Clinical Decision Support Systems: Enhancing Patient Outcomes through SMART on FHIR and CDS Hooks." International Journal for Research Publication & Seminar, 13(5): 338. https://doi.org/10.36676/jrps.v13.i5.1506. DOI: https://doi.org/10.36676/jrps.v13.i5.1506

Alahari, Jaswanth, Raja Kumar Kolli, Shanmukha Eeti, Shakeb Khan, & Prachi Verma. (2022). "Optimizing iOS User Experience with SwiftUI and UIKit: A Comprehensive Analysis." International Journal of Creative Research Thoughts, 10(12): f699.

Agrawal, Shashwat, Digneshkumar Khatri, Viharika Bhimanapati, Om Goel, & Arpit Jain. (2022). "Optimization Techniques in Supply Chain Planning for Consumer Electronics." International Journal for Research Publication & Seminar, 13(5): 356. doi: https://doi.org/10.36676/jrps.v13.i5.1507. DOI: https://doi.org/10.36676/jrps.v13.i5.1507

Mahadik, Siddhey, Kumar Kodyvaur Krishna Murthy, Saketh Reddy Cheruku, Prof. (Dr.) Arpit Jain, & Om Goel. (2022). "Agile Product Management in Software Development." International Journal for Research Publication & Seminar, 13(5): 453. https://doi.org/10.36676/jrps.v13.i5.1512. DOI: https://doi.org/10.36676/jrps.v13.i5.1512

Khair, Md Abul, Kumar Kodyvaur Krishna Murthy, Saketh Reddy Cheruku, Shalu Jain, & Raghav Agarwal. (2022). "Optimizing Oracle HCM Cloud Implementations for Global Organizations." International Journal for Research Publication & Seminar, 13(5): 372. https://doi.org/10.36676/jrps.v13.i5.1508. DOI: https://doi.org/10.36676/jrps.v13.i5.1508

Salunkhe, Vishwasrao, Venkata Ramanaiah Chintha, Vishesh Narendra Pamadi, Arpit Jain, & Om Goel. (2022). "AI-Powered Solutions for Reducing Hospital Readmissions: A Case Study on AI-Driven Patient Engagement." International Journal of Creative Research Thoughts, 10(12): 757-764.

Arulkumaran, Rahul, Aravind Ayyagiri, Aravindsundeep Musunuri, Prof. (Dr.) Punit Goel, & Prof. (Dr.) Arpit Jain. (2022). "Decentralized AI for Financial Predictions." International Journal for Research Publication & Seminar, 13(5): 434. https://doi.org/10.36676/jrps.v13.i5.1511. DOI: https://doi.org/10.36676/jrps.v13.i5.1511

Mahadik, Siddhey, Amit Mangal, Swetha Singiri, Akshun Chhapola, & Shalu Jain. (2022). "Risk Mitigation Strategies in Product Management." International Journal of Creative Research Thoughts (IJCRT), 10(12): 665.

Arulkumaran, Rahul, Sowmith Daram, Aditya Mehra, Shalu Jain, & Raghav Agarwal. (2022). "Intelligent Capital Allocation Frameworks in Decentralized Finance." International Journal of Creative Research Thoughts (IJCRT), 10(12): 669. ISSN: 2320-2882.

Agarwal, Nishit, Rikab Gunj, Amit Mangal, Swetha Singiri, Akshun Chhapola, & Shalu Jain. (2022). "Self-Supervised Learning for EEG Artifact Detection." International Journal of Creative Research Thoughts (IJCRT), 10(12). Retrieved from https://www.ijcrt.org/IJCRT2212667.

Kolli, R. K., Chhapola, A., & Kaushik, S. (2022). "Arista 7280 Switches: Performance in National Data Centers." The International Journal of Engineering Research, 9(7), TIJER2207014. tijer tijer/papers/TIJER2207014.pdf.

Agrawal, Shashwat, Fnu Antara, Pronoy Chopra, A Renuka, & Punit Goel. (2022). "Risk Management in Global Supply Chains." International Journal of Creative Research Thoughts (IJCRT), 10(12): 2212668.