Driving Growth in the Creator Economy through Strategic Content Partnerships
DOI:
https://doi.org/10.36676/jrps.v10.i2.1519Keywords:
Creator economy, content partnerships, digital platforms, monetization strategies, social media, influencer marketing, collaborative content, network effects, platform ecosystemsAbstract
The creator economy has emerged as a significant force in the digital landscape, reshaping how content is produced, distributed, and monetized. This research paper examines the role of strategic content partnerships in driving growth within this ecosystem. By analysing various partnership models, technological enablers, and economic frameworks, we explore how collaborations between creators, brands, and platforms can enhance value creation and sustain long-term growth. The study synthesizes data from multiple sources to provide a comprehensive overview of the current state of the creator economy and projects future trends. Our findings suggest that well-structured content partnerships can significantly amplify creator reach, diversify revenue streams, and foster innovation in content creation and distribution methods.
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