Overview of CSR Initiatives: A case study of NHPC

Anu Malhotra

doi:10.36676/jrps.v15.i2.1407

Authors

Anu Malhotra Research Scholar, School of Management Studies, IGNOU

DOI:

https://doi.org/10.36676/jrps.v15.i2.1407

Keywords:

CSR, Corporate Social Responsibility , NHPC, Personal Social Responsibility (PSR), Sustainable development

Abstract

Corporate Social Responsibility (CSR) is a holistic phenomenon. Over the period of time it has became integral part of business strategies of an organization. CSR has transcended the concept of philanthropy and charity now focuses more on the sustainability rather just satisfying immediate needs. CSR not only confine to abiding laws and environment regulations it also involves the organization towards various intiatives undertaken to cater the needs of marginalized and deprived section of the society. With the growing alignment of business operation with social values the interest of various stakeholders is considered while framing company’’s business policies and actions. CSR initiatives adopted by the organization focuses on the social, environmental and economic aspects in order to work towards triple bottom line effect. This paper focuses on fundamentals of CSR and emphasis the CSR initiatives being undertaken by NHPC. Based on the case study of NHPC the major objectives of its CSR and sustainability policy are thoroughly analysed and the impact of CSR on profitability is studied with the help of correlation and regression test. The paper discusses the results obtained from the analysis which were statistically not significant but also did not hold negative implications for the companies

References

Alcaniz&all, E. B. (2009). Epistemology evolutionof Corporate social responsibility in marketing. (Springer, Ed.) International review on public and non profit Marketing , 6 (1), 33-50. DOI: https://doi.org/10.1007/s12208-009-0022-0

Athreya, M. (2009). corporate social responsibility for inclusive growth. Indian Journal of Industrial Relations , 44 (3), 347-354.

Aguinis,H.,& Glavas,A 2012).What We Know and Don’t Know About Corporate Social Responsibility. Journal Of Management, 38(4), 932-968. doi: 10.1177/0149206311436079 DOI: https://doi.org/10.1177/0149206311436079

Baron, D. (2005). Corporate Social Responsibility and Social Entrepreneurship. SSRN Electronic Journal. doi: 10.2139/ssrn.861145 DOI: https://doi.org/10.2139/ssrn.861145

Bakardjieva, R. (2016). Sustainable Development And Corporate Social Responsibility: Linking Goals to Standards. Journal Of Innovation And Sustainability, 2(4), 23-35. DOI: https://doi.org/10.51599/is.2016.02.04.23

Buckley&Ghauri, P. P. (2003). globalisation, economic geography and stragey of multinational. Journal of International Business Studies , 35, 81-98. DOI: https://doi.org/10.1057/palgrave.jibs.8400076

Cahyandito&Pau, M. O. (2017). The importance ofconsidering GCG and CSR while considering Corporate Shared Value. Journal Of Business and Managemnt , 16, 21-33. DOI: https://doi.org/10.24198/jbm.v18i1.44

Carroll, A. B. (1991). The pyramid of corporate social responsibility: toward the moral management of organisational stakeholders [Electronic version]. Business Horizons, July– August, 39–47. DOI: https://doi.org/10.1016/0007-6813(91)90005-G

. Carroll, A. B. (1998). The four faces of corporate citizenship. DOI: https://doi.org/10.1111/0045-3609.00008

Business & Society Review, 100/101, 1–7.

Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy And The Environment, 11(2), 130-141. doi: 10.1002/bse.323 DOI: https://doi.org/10.1002/bse.323

Elkington, J. (1994). Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development. California Management Review, 36(2), 90-100. doi: 10.2307/41165746 DOI: https://doi.org/10.2307/41165746

Foote, Gaffney& Evans, J., & James, N. (2012). 2 total quality management and business excellence , 21 (8), 799-812. DOI: https://doi.org/10.1080/14783363.2010.487660

Garriga, E., & Melé, D. (2004). Corporate Social Responsibility Theories: Mapping the Territory. Journal Of Business Ethics, 53(1/2), 51-71. doi: 10.1023/b:busi.0000039399.90587.34 DOI: https://doi.org/10.1023/B:BUSI.0000039399.90587.34

Gamal El Din, A. (2016). Model of Sustainable Development in Corporate Social Responsibility in Egypt. The American University In Cairo School Of Global Affairs & Public Policy.

Glover, D. (2007). Monsanto and Smallholer Farmers: a case study in CSR. Third World Quarterly , 28 (4), 851-867. DOI: https://doi.org/10.1080/01436590701336739

Gudjonsdottir&Jusubova, E. (2015). CSRs effect on Brand Image. Bachelor Thesis; . Springer.

Gonzalez, F., Avila, L., Beltran, A., & Hernandez, C. (2013). Measuring& Evaluating Business Sustainability: Develoment and Application of Corporate Index of Sustainable Perforamnce. Sustainabliity Appraisal: Quantitative Methods And Mathematical Techniques For Environmental Performance Evaluation, 33-61. doi: 10.1007/978-3-642-320811_3 DOI: https://doi.org/10.1007/978-3-642-32081-1_3

Inyang, B., Awa, H., & Enuoh, R. (2011). CSR-HRM nexus: defining the role engagement of the human resources professionals. International Journal Of Business And Social Science., 2(5).

Ite, U. (2007). Partnering with the state for sustainable development: Shell's experience in the Niger Delta, Nigeria. Sustainable Development, 15(4), 216-228. doi: 10.1002/sd.312 DOI: https://doi.org/10.1002/sd.312

Jamali, D., & Mirshak, R. (2006). Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context. Journal Of Business Ethics, 72(3), 243-262. doi: 10.1007/s10551-006-9168-4 DOI: https://doi.org/10.1007/s10551-006-9168-4

Jamali&keshisian, D. T. (2008). journal of business ethics , 277-295. DOI: https://doi.org/10.1007/s10551-008-9708-1

Joyner, B., & Payne, D. (2002). Evolution And Implementation: a study of value, business ethics and corporate social responsibility. Journal Of Business Ethics, 41(4), 297-311. doi: 10.1023/a:1021237420663 DOI: https://doi.org/10.1023/A:1021237420663

Khurana , N. (2011). Strategic CSR: Chaalenging Sustainable Actions In India. Asia Pacific Institute of Information Technology, Panipat.

Kwan& Tuuk, W. E. (2012). Center for advanced human resource studies(CAHRS) White Paper. Corporate social responsibility implications for human resource and talent management .

Lockwood, N. (2004). Corporate social responsiblity: HR's leadership Role. Hr Magazine , 49 (2).

Mallen, B. (2012, 10 8). Four emerging trends in corporate social responsiblity.

McElhaney, K. (2009). A strategic approach to corporate social responsibility. Leader To Leader, 2009(52), 30-36. doi: 10.1002/ltl.327 DOI: https://doi.org/10.1002/ltl.327

Michael, B. (2003). Corporate Social Responsibility in International development: an overview and critique. Corporate Social Responsibility and environmental management , 10 (3), 115-128. DOI: https://doi.org/10.1002/csr.41

Mourougan, S. (2015). Corporate Social Responsibilityfor sustainable business. Journal Of Business And Management, 17(5), 94-106. doi: 10.9790/487X-175194106

Mourougan, S. (2015). Corporate Social Responsibility For Sustainable Business. Journal Of Business And Management, 17(5), 94-106. doi: 10.9790/487X-175194106

N, L. (2004). Corporate Social Responsibility: HR's leadership Role. Hr magazine , 49 (2).

Peters, M. K. (2011). how relevant is corporate governance and corporate social responsibility in emerging market. international journal of Business in society , 411.

Peters, S., Miller, M., & Kusyk, S. (2011). How relevant is corporate governance and corporate social responsibility in emerging markets?. Corporate Governance: The International Journal Of Business In Society, 11(4), 429-445. doi: 10.1108/14720701111159262 DOI: https://doi.org/10.1108/14720701111159262

Pop, O., Dina, G., & Martin, C. (2011). Promoting the corporate social responsibility for a green economy and innovative jobs. Procedia - Social And Behavioral Sciences, 15, 1020-1023. doi: 10.1016/j.sbspro.2011.03.232 DOI: https://doi.org/10.1016/j.sbspro.2011.03.232

Quairel Lanoizelle, F. (2011). RAre competition and corporate social responsible responsibel:a myth of sustainable development. society and business review , 6 (1), 77-98. DOI: https://doi.org/10.1108/17465681111105850

Ray, S. (2013). linking public sector corporate social responsibility with sustainable development: lessons from india. RAM, REV. ADM. MACKENZIE, 14(6), 112-131. DOI: https://doi.org/10.1590/S1678-69712013000600006

Robert, K., Parris, T., & Leiserowitz, A. (2005). What is Sustainable Development? Goals, Indicators, Values, and Practice. Environment: Science And Policy For Sustainable Development, 47(3), 8-21. doi: 10.1080/00139157.2005.10524444 DOI: https://doi.org/10.1080/00139157.2005.10524444

Schwartz, M., & Carroll, A. (2003). Corporate Social Responsibility: A Three-Domain Approach. Business Ethics Quarterly, 13(04), 503-530. doi: 10.5840/beq200313435 DOI: https://doi.org/10.5840/beq200313435

Sharma, A., & Kiran, R. (2012). Corporate Social Responsibilities of Major Companies In India with Focus on Health, Education and Environment. African Journal Of Basics And Applied Sciences, 3(4), 95-105.

Shinde, S. (2014). Study of impact of CSR program on consumer's buying behaviour for FMCG products in Mumbai. Abhinav internal monthly refered journal of research in managemnt and technology , 3 (4), 67-73.

Singh, S. (2010). Philanthrophy to Corporate social responsibility:an Indian perspevtive. Great lakes institute of management .

Sumarsono, D., Sudardi, B., Warto, W., & Abdullah, W. (2018). The Concept of Green Management in the Management of CSR: Implementation study of CSR Programs at Azana Hotel Group. E3S Web Of Conferences, 68, 02006. doi: 10.1051/e3sconf/20186802006 DOI: https://doi.org/10.1051/e3sconf/20186802006

Welford, C. M. (2008). Priorities for Corporate Social Responsibility: a survey of business and their stakeholders. Corporate Social Responsibility and Environmental Management , 15 (1), 52-62. DOI: https://doi.org/10.1002/csr.166