Comparative Study of Traditional Marketing Vs Digital Marketing
Keywords:
online shopping, social media, cashless transactionsAbstract
The planet has been a digital space. To organizations today, a website and internet use is vital. A method of communicating with their clients. Some conventional marketing strategies are effective, especially when you achieve them. It is mainly local but important to use digital marketing to sustain its influence in the contemporary world. Digital marketing is also known as online marketing but the real process is more precise, observable and immersive as digital marketing is considered. Online media are so ubiquitous that consumers have access to information anywhere and wherever they wish. Digital media is an increasing source of entertainment, news, shopping and social relationships and consumers are now not only exposed to the terms of your business on the brand, but also to what the media, friends etc. The Internet transforms approaches to target customers easily and is a more convenient alternative than usual marketing strategies. A contrast between conventional and internet marketing campaigns considers variations in customer views. This paper tries to recognize the differences between traditional and internet marketing.
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