A Review of the Literature on Online Shopping Behavior for Apparel
Keywords:
Clothing sector, internet shopping, customer satisfaction, buying habitsAbstract
Experts predicted that the trend of e-shopping would become a basic phenomenon with purchasers in the next years by evaluating the existing behaviour of Indian consumers years. While this time the infrastructure has changed and with it the size and knowledge of the market, the business model of Indian e-enterprise is doing a complete circle flip to return to where it began. The participants are moving toward a model that they did not initially begin with, so there is a sense that they have specific responses to the model's elements and are not merely making a similar jump. Due to the numerous restrictions associated with internet shopping in its early phases, people were reluctant to purchase clothes there. Nonetheless, the industry has been able to overcome several of these obstacles recently, giving customers more confidence to make purchases online. The last two years have experienced a significant increase in online clothing trading. This research examines south Indian customers' internet buying patterns in the garment sector.
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