TO STUDY THE CUSTOMER PERCEPTION OF A CEMENT BRAND
Keywords:
Cement, customer perception, brandAbstract
The cement industry of any nation plays an important role in its development through the construction of infrastructure. India’s cement production has increased at 9.7% to reach 272 million tonnes during FY 06-13. There are 235 cement plants. 365 mini plants and over 80 players in India. Presently, India is the second largest cement producer globally with a capacity of around 520 million tonnes. The production is expected to grow at a rate of 18to 20 million tonnes per year between FY 2020 to 2025. The cement industry has been expanding on the back of increasing infrastructure activities and demand from the housing sector over the past many years Major cement demand drivers are housing sector, infrastructure, commercial & institutional as well as industrial sectors.
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