Augmenting Tourism and Hospitality Experience: A Study of Myths, Legends and Folk Tales of East Khasi Hills of Meghalaya, India

Authors

  • Dr. Punit Gautam Associate Professor, Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong
  • Ms. Sabrina Lyngdoh PhD Research Scholar, Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong
  • Dr. Sanjay Nibhoria Assistant Professor, ITHM Bundelkhand University Jhansi (U.P.)

Keywords:

myths, legends, folk tales, culture, tourism

Abstract

Folk tales, myths and legends are representative of the unique cultural aspects of an ethnic community that differentiates it from the other. Many countries of the world are projecting legends in the promotion of its famous attractions as the authorities are fully aware about the power of legendary tales in attracting tourists. The inclusion of legends as a description of tourist attractions, projects their indigenousness thereby promoting oriental and otherness themes. As such, this present piece of research underlines the role of myths, legends and folk tales in promoting cultural tourism. The researcher, through this study attempts to highlight the significance of myths, legends and folk tales in promoting cultural tourism. Tourism should be viewed through the lenses of the folk in order to enhance the visitor perception about the folk culture and to enhance the image of the destination.

References

✓ Ahmad, H. (2008). Langkawi GeoPark: Interpretation Challenges. Proceedings of the

National Association for Interpretations International Conference, Korea, 21-36.

✓ Cater, E. (1995). Ecotourism in the Third World – Problems and prospects for sustainability. In E. Cater and G. Lowman (Eds.), Ecotourism: A sustainable option? (pp. 68–87). Chichester: Wiley. doi:10.1016/S0160-7383(98)00029-2

✓ Csapo, J. (2012). The Role and Importance of Cultural Tourism in Modern Tourism Industry. In Dr. Murat Kasimoglu (Ed.), Strategies for Tourism Industry - Micro and Macro Perspectives. Europe: Intech.

✓ Echtner, C.M & Prasad, P. (2003). The Context of Third World Tourism Marketing.

Annals of Tourism Research, 30(3), 660-682.

✓ Europa Nostra. (2005). https://www.europeanheritageawards.eu/winner_year/2005/

✓ Everett, S. & Parakoottathil, D.J., (2016). Transformation, meaning-making and identity creation through folklore tourism: the case of the Robin Hood Festival. Journal of Heritage Tourism. 1-16.

✓ Fandos, C. & Puyuelo, J. M. (2012). Factores determinantes en la lealtad del destino turístico. Revista de Desarrollo Rural y Cooperativismo Agrario, 14, 49-58.

✓ Gingging, F.A.M. (2007). “I Lost My Head in Borneo”: Tourism and the

Refashioning of the Headhunting Narrative in Sabah. Cultural Analysis, 6, 1-

✓ Girard, L. F., & Nijkamp, P. (2009). Cultural tourism and sustainable local development. Aldershot: Ashgate Publishing.

✓ Hennig, C. (2002).Tourism: Enacting Modern Myths. In Dann, G.M.S. (ed.) The Tourist as a Metaphor of the Social World, Wallingford: CABI.

✓ Herzfeld, Michael. 1997. Cultural Intimacy: Social Poetics in the Nation-State. New York: Routledge.

✓ Kazmi, SMA, "Roopkund’s Skeletal Tales”, Tribune News Service, Last modified, September 22,2011, http://www.tribuneindia.com/2009/200902Q5/dplus1.htm

✓ Laing, H. J., and Crouch, G. I. (2009). Myth, Adventure and Fantasy at the Frontier:

Metaphors and Imagery behind an Extraordinary Travel Experiences. International Journal of Tourism Research, 11, 127-141.

✓ Lenzerini, F. (2011). Intangible cultural heritage: The living culture of peoples. European Journal of International Law, 22(1), 101–120.

✓ Mitchell, C. J. A., & de Waal, S. B. (2009). Revisiting the model of creative destruction: St. Jacobs, Ontario, a decade later. Journal of Rural Studies, 25(1), 156–167.

✓ Muntean, Dacian (2012). The Land of Hateg in the Hunedoara County Monograph Vol. III, Hunedoara County Library “Ovid Densusianu” (Romanian), p. 520

✓ OECD. (2009). Impacts of Culture on Tourism. Retrieved from http://www.tava.gov.lv/sites/tava.gov.lv/files Legendaroom Multidisciplinary Overview: Education Centre, Cultural Heritage Preservation Method and tourist attraction /dokumenti/petijumi/OECD_Tourism_Culture.pd

✓ Palmer, C. (1999) ‘Tourism and the Symbols of Identity’. Tourism Management, 20 (3): 313- 322.

Downloads

Published

31-12-2016

How to Cite

Dr. Punit Gautam, Ms. Sabrina Lyngdoh, & Dr. Sanjay Nibhoria. (2016). Augmenting Tourism and Hospitality Experience: A Study of Myths, Legends and Folk Tales of East Khasi Hills of Meghalaya, India. International Journal for Research Publication and Seminar, 7(9), 204–212. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/1077

Issue

Vol. 7 No. 9 (2016): Oct - Dec 2016

Section

Original Research Article

License

Copyright (c) 2016 International Journal for Research Publication and Seminar

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Re-users must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. This license allows for redistribution, commercial and non-commercial, as long as the original work is properly credited.