COMPARATIVE STUDY OF MARKETING POLICIES ADOPTED BY PUBLIC AND PRIVATE SECTOR BANKS IN INDIA

Authors

  • Chandra Mohan Sharma Research Scholar, Department of EAFM, University of Rajasthan, Jaipur-302004
  • Vipin Kumar Bagria Research Scholar, Department of EAFM, University of Rajasthan, Jaipur-302004

Keywords:

Indian Banking Sector, Customer Satisfaction, marketing policy, promotional strategies

Abstract

Marketing Policy become more crucial when they are executed to design, distribute and promote banking services. The present study is descriptive in nature and takes out significant differences in the promotional strategies adopted by private and public sector banks in India. The study shows noteworthy results and opinions of customers, which can be very useful for designing effective promotional strategies for banks. The study reveals remarkable facts connected with customers’ perception about promotional tools of both sectors’ banks and also about the most effective tools to promote banking services.

References

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Published

31-03-2017

How to Cite

Chandra Mohan Sharma, & Vipin Kumar Bagria. (2017). COMPARATIVE STUDY OF MARKETING POLICIES ADOPTED BY PUBLIC AND PRIVATE SECTOR BANKS IN INDIA. International Journal for Research Publication and Seminar, 8(1), 170–178. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/1006

Issue

Vol. 8 No. 1 (2017): Jan - Mar 2017

Section

Original Research Article

License

Copyright (c) 2017 International Journal for Research Publication and Seminar

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