ATTITUDE OF BANK EMPLOYEES TOWARDS INSURANCE SERVICE IN JIND CITY

Authors

  • Kirtika Indus Institute of Engineering & Technology, Kinana (Jind)

Keywords:

Insurance, Majority, Employees, General Insurance, Life Insurance

Abstract

Insurance is one of the important needs for every people during their life. Majority of people do not care about their importance of having insurance. Insurance is the transfer of risk by an individual, organization, business to the insurance company. The purpose of the study on Attitude of Bank Employees towards Insurance Service in jind city is to identify the awareness level of consumer and satisfaction level of consumer regarding insurance service.

References

Barron and Staten, (1995)”Coercion in the selling of credit Life insurance” Psychology & Marketing, XII: 765-778

Patil (2003)”Life Banking Corporation of India, Its Products and Their Performance Evaluation”: A Special Reference to Gulbarga District. Finance India (17) 3: 1037-1040

Kruse and Ozdemir (2004) “A study on attitude of Indian consumer towards insurance service” Management Research & Practice :51-62

Raman and Gayatri (2004) “A Study on Customers Awareness Towards New Insurance Companies”: Indian Journal of Marketing (34): 6-8.

Sharma (2005) “Banking Perspective in Eastern UP: An Empirical Study”: Indian Journal of Marketing XXXV:14-20.

Kumar’s (2005) “Innovative Environment in Renovated Insurance Industry”,The Insurance Times,IV:42-49

Mushtaq A Bhat. 2005” Service Quality Perceptions in Banks”: A comparative analysis. Journal of Business Perspective 9(1): 11-20.

Ndubisi and Chan (2005) “ Factorial and Discriminant Analyses of the Underpinnings of Relationship Marketing and Customer Satisfaction”: International Journal of Bank Marketing 23(7): 542-557.

Namasivayam et al., (2006) “Socioeconomic Factors Influencing the Decision in Taking Life Banking Policies” Banking Chronicle, The ICFAI University Press: 65-70

Najjar and Ram (2006) Service Quality: A Case Study of a Bank. The Quality Management Journal 5(3): 35-44.

Downloads

Published

31-03-2017

How to Cite

Kirtika. (2017). ATTITUDE OF BANK EMPLOYEES TOWARDS INSURANCE SERVICE IN JIND CITY. International Journal for Research Publication and Seminar, 8(1), 141–147. Retrieved from https://jrps.shodhsagar.com/index.php/j/article/view/1002

Issue

Section

Original Research Article